Management Profile

Dr. Saadia Asif


Dr. Saadia Asif is a seasoned academic and business professional with over 25 years of work experience across Pakistan, Europe, North America and the Middle East, including over 11 years in the UAE. She has a PhD from the University of Exeter and has worked extensively in the fields of Executive Education and Development. Branding, Marketing and Communications, including as the Head Of Marketing at several large banking institutions.  She has also worked as a Professor and Lecturer in a number of different institutions including the University of Exeter (UK), Henley College of Management, Hamdard University and Fauji Foundation Institute of Management and Communication Sciences. She is also the founder and Managing Director of Fulcrum DWC LLC, a Marketing and Executive Training and Development company in the UAE.

Saadia has a deep and abiding commitment to the field of education and a focus on excellence, that ensures that any institution that she belongs to achieves the highest standards of success. Chapterhouse Education is a passion project for her and she brings her absolute dedication to its success.